Driving Sustainability and Innovation
We aim to enhance urban livability through responsible development, forward-thinking innovation and solutions that respond to the evolving needs of cities and communities.
Progress with Purpose
Sustainability is an integral part of our approach to business. We strive to reduce our environmental footprint, encourage responsible practices and create lasting value through our operations.
Powering Media with Renewable Energy:
With a forward-looking stance, our media assets now run on renewable energy wherever feasible. This shift highlights our dedication to sustainability and blends innovation with eco-consciousness. By harnessing natural energy, we illuminate messages while also reducing carbon footprint and forging a greener, more impactful advertising future.
The Fabric Revolution:
Revolutionizing the outdoor advertising landscape, we’ve embraced a paradigm shift by replacing conventional PVC materials with the versatility of fabrics for our posters wherever possible. This strategic choice not only showcases our commitment to sustainability but also reflects our dedication to elevating visual experiences.
Prints with Purpose:
The use of eco-friendly inks for our prints is a practice towards sustainability. Each print ensures that every visual display leaves a positive mark on both viewers and the Earth.
Electronic Recycling – Commitment Beyond Obsolescence
Engaging in electronic device recycling contributes to the preservation of our natural resources and reduces the emissions of greenhouse gases that arise during the production of new materials. We are committed to making the recycling or disposal of old and obsolete electronic components as convenient as possible, as part of our ongoing efforts.
ESG 2040
We have focused our investments to replace/originate net zero emissions by 2040 as per the ESG target. We have transformed 95% of our illuminated media to light-emitting diode technology thereby reinforcing our commitment towards sustainability.
Public Convenience that elevates the livability factor of cities
Thoughtfully designed public infrastructure that makes everyday city life more accessible, comfortable and connected.
Our bus queue shelters go beyond providing a place to wait. They integrate public convenience facilities, accessibility features and technology-enabled services designed to improve the commuter experience and contribute to a more connected urban environment.
Smart infrastructure and technology
Real time ETA Passenger Information system
Our bus queue shelters are integrated with Passenger Information System that updates the passengers waiting at the bus stop with the real time Estimated Time of arrival of each of the bus that will halt at the bus stop.
Illegal Parking detection and alert to Traffic Police
Any private vehicle obstructing the access of busses to halt at a bus stop is automatically detected by cameras installed on the bus shelter using a complex AI video analytics software and the image captured of the violating vehicle is forwarded to traffic police with time stamp. Parallelly an audio alert is played in the bus queue shelter requesting the vehicle owner to move the vehicle in Marathi, Hindi and English.
Bus Arrival Audio Alert
A multilingual audio alert is played every time a bus is about to reach the bus stop alerting the passengers to get ready to board. This elevates the convenience of the commuters waiting at the bus stop as they need not step outside the bus stop on the road to check if the bus is arriving or not – avoiding accidents.
Improper Bus parking alert
A multilingual audio alert is generated in the bus queue shelter loud speakers if the bus driver does not park the bus aligning to the bus stop and as close as possible to the bus stop footpath, this is detected by the sophisticated video analytics enabled CCTV cameras installed in the bus queue shelter. Such improper parking of busses by drivers causes traffic jams if the bus is halted away from the bus stop in the middle of the road.
Creating Better Experiences for Tomorrow’s Cities
We believe the future of urban infrastructure lies in combining thoughtful design, technology and environmental responsibility. Through continuous innovation and a focus on public convenience, we aspire to help create cities that are more liveable, inclusive and sustainable.